TBN Acquires Holy Land Experience

TBN acquires Orlando’s Holy Land Experience.

Trinity Broadcasting Network, the world’s largest Christian television system, has come to the rescue of the financially troubled Holy Land Experience, a Bible-based tourist attraction near Universal Orlando.

The arrangement was more a handover than a takeover, spokesmen for both organizations said. Holy Land needed financial support and a nationwide promotional platform to remedy sagging attendance. Trinity needed land to build television-production studios for the license it recently acquired for WTGL-TV Channel 52, as well as a back lot for some of its movie production and music videos.

“Universal Studios does the same thing,” said Paul Crouch Jr., son of Trinity’s founder who now serves as vice president of the California-based network. “We want Holy Land to be a smaller, faith-based version of that.”

Read the whole story at Orlando Sentinel.

HT: SermonAudio

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